Why Apex, Why Now?
With decades of experience proving and refining high-impact growth strategies, Nicole founded Apex Growth Advisory to bring best-in-class transformation expertise to businesses ready to scale. AI, sales acceleration, and business transformation aren’t one-size-fits-all—many companies struggle with where to focus and how to execute. That’s where Apex comes in.
At Apex, we prioritise what matters, execute with speed, and harness AI where it delivers real value—ensuring businesses don’t just plan but win in the market.
The Founder / Senior Partner
Nicole Key is a sales transformation and growth strategist with over 25 years of experience driving revenue acceleration, operational efficiency, and business transformation across Telco, Financial Services, SaaS, AI, within the Enterprise and Mid-market sectors. As the Founder of Apex Growth Advisory, Nicole brings a results-driven approach to helping businesses scale, optimise operations, and execute strategies with precision.
For Apex Nicole will also leverage her strategic partners to bring innovation to the fore for our clients
Nicole has carried the bag as both a successful sales leader and a hands-on dealmaker, understanding what it takes to support the critical layer of business—where strategy meets execution. She knows that while businesses face pressure to deliver ROI, meet ambitious targets, and serve clients, there’s often little room to step back and focus on how to innovate, elevate, and accelerate to stay relevant and win.
Nicole is known for her sharp commercial acumen, customer-centric mindset, and ability to cut through complexity to deliver actionable strategies that fuel business growth. She thrives on helping organisations move faster, sell smarter, and stay ahead of the competition.